07Service · Microsoft Ecosystem

The Microsoft audienceis the audiencealmost no one is buying.

As a designated Microsoft partner agency, Deebo runs the Microsoft advertising ecosystem — built around LinkedIn and Microsoft's billion-strong audience — for foreign brands building share in Japan and across global markets. For the right brands, we can unlock special approval to premium inventory most agencies can't reach, including Netflix and Xbox. Higher-intent audiences, less competitive auctions, measurable lift.

Microsoft is the most underweighted growth channel in your media plan.

While every brand crowds the same two platforms, Microsoft connects high-intent search, workplace context, native placements, streaming video, and gaming opportunities. Add the Microsoft Audience Network and LinkedIn's first-party professional graph, and you have a parallel media system with materially different signals. We architect, activate, and measure the whole thing — while confirming market eligibility before premium inventory enters the plan.

"The brands winning the next decade are buying media where their competitors aren't looking. Microsoft is sitting right there."
Search + Audience
Core activation layers
Netflix + Gaming
Premium opportunity routes
3
LinkedIn Profile Targeting dimensions
Capabilities

What this engagement actually includes.

Microsoft Advertising (Search)

Bing, Yahoo, AOL, DuckDuckGo, and Edge search inventory — including Yahoo! Japan search syndication where it applies. Full-funnel campaign architecture, shopping campaigns, dynamic search ads, and the import-and-optimize work that makes a Microsoft account perform unlike its sibling on the other platform.

Microsoft Audience Network

Native placements across MSN, Outlook, Edge new-tab, and a curated publisher network — powered by Microsoft's first-party intent and professional data. Lower friction than display, higher quality than social, and almost no other agency knows how to run it well.

LinkedIn campaigns end-to-end

Account-based, lead-generation, and brand campaigns across LinkedIn's full ad stack — including Sponsored Content, Conversation Ads, Document Ads, and the new Wire format. Audience modeling against firmographic and intent signals, integrated with your CRM for genuine pipeline attribution.

Edge & Copilot surfaces

Early access to Copilot-era ad inventory, Edge sidebar placements, and the emerging set of generative-AI advertising surfaces Microsoft is rolling out first to partner agencies. We help you test where the spend is still cheap and the learning is still proprietary.

Netflix, video & CTV

Eligible Netflix deal activation, premium video, and connected-TV planning through Microsoft Advertising. We manage market checks, creative specifications, approvals, frequency controls, and completion-focused measurement.

Measurement & incrementality

Cross-channel attribution that places Microsoft in your wider media mix honestly. UET tag implementation, conversion API integration, and quarterly geo-experiments to prove incremental lift, not just last-click theater.

Process

How we run the work.

01Audit

Microsoft opportunity sizing

We model your category's Microsoft search demand, audience overlap, and competitive auction density. You finish with a defensible spend recommendation and an expected CPC/CVR range — not a sales pitch.

2 weeks
02Build

Account architecture & launch

Account structure, conversion tracking, asset library, audience definitions, and a launch plan covering Search, Audience Network, and LinkedIn in parallel. Onboard with full Microsoft partner support and any available launch credits.

3-4 weeks
03Operate

Always-on optimization

Daily pacing, weekly bid and creative iteration, monthly strategic review. We treat the account like in-house — not like a deck-and-disappear retainer.

Ongoing
04Compound

Expansion across surfaces

As performance proves out, we layer in the next surface — Audience Network, LinkedIn Profile Targeting, eligible Netflix inventory, gaming opportunities, and Copilot-era formats — each justified by measurement, not assumption.

Quarterly waves
Case study · Illustrative activation blueprint — not a client result

One Microsoft plan, with a clear job for every surface.

A typical Microsoft activation can begin with high-intent search, use company, industry, or job-function signals where LinkedIn Profile Targeting is available, extend qualified audiences through the Audience Network, and add eligible Netflix or gaming opportunities when the market and creative justify them. UET and CRM signals connect the learning across the plan.

"Start with intent, add professional context, then earn the right to expand into premium video and gaming."

Deebo operating principle

4
Connected activation layers
Cross-channel planning model
Why Deebo

Three reasons clients choose us for this.

01

We are an active Microsoft partner agency.

Direct partner-team support, beta access, co-funded test budgets where they apply, and the certifications that mean we actually know the platform's mechanics — not just its names.

02

We run the full Microsoft surface, not just Bing.

Most agencies stop at Microsoft Advertising search. We connect Search, Audience Network, LinkedIn, eligible Netflix inventory, Xbox and gaming opportunities, Edge, MSN, and Copilot-era formats into one measured system.

03

We can pair Microsoft with our Yahoo! Japan capability.

For Japan-active brands, the same team behind your Microsoft account also runs LINE and Yahoo! Japan via our LY Corp partnership — a unified Japanese demand engine very few foreign agencies can credibly assemble.

FAQ

Honest answers to honest questions.

Does Microsoft Advertising actually work outside the US?

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Yes — and it's the question most foreign brands miss. Microsoft has meaningful share in the UK, Germany, France, Australia, and Canada, and powerful syndication relationships in markets like Japan via Yahoo! Japan. The auctions are typically less competitive and the audiences skew higher value. We model the realistic reach for your category in your priority markets before recommending spend.

Can you help us access Microsoft launch credits or partner offers?

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Where eligible, yes. As a partner agency we can introduce you to Microsoft's onboarding programs and any active credit offers. See our companion service, Microsoft Voucher Acceleration, for the dedicated partnership-credit pathway.

How does this fit alongside our existing search and social agency?

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Cleanly. Most engagements run in parallel to your existing duopoly agency — we own Microsoft surfaces, they own theirs, and we share an attribution view. Hand-offs and conflicts are rare because the audience overlap is genuinely small.

What's the minimum spend that makes sense?

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For a meaningful Search-only test, we typically recommend a 90-day budget of US$25-40k. For a full Search + Audience Network + LinkedIn build, the entry point is closer to US$120k over a quarter. We'll tell you in the audit whether your category supports the lower or upper end.
Next step

Talk to a senior strategist about your microsoft ecosystem.

Thirty minutes, no pitch deck. We listen, ask the questions that matter, and tell you what we'd actually do — even if that means recommending you don't hire us.

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